Watch Jeff's Intro to UX Strategy πŸ“Ί


Watch Jeff's Intro to UX Strategy πŸ“Ί

by Jeff Humble


Dear Reader,

A few weeks ago, I gave a talk on UX strategy that I'd like to share with you, newsletter subscribers, because you're just the best.

After teaching UX strategy for four years, I have some insights into how to approach strategy as a UXer. I hope this talk will ensure you have the right mindset to get started in strategy.

What's in the talk:

  • Why UX strategy matters now
  • What UX strategy is (and isn’t)
  • How most designers mess up UX Strategy
  • Designerly ways to run a strategy project
  • Case study: from delivery mode to strategy expert
  • What the Fountain Institute strategy course is like
  • Live Q&A β€” your questions, challenges, and goals

I talk about how designers can do strategy better than executives with our designerly ways of working...and I really believe it.

I dare you to send it to your UX lead ;)

​Source​


COURSE: Defining UX Strategy
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Learn to design a winning strategy that aligns design with business.
​Next cohort: Autumn 2026​
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Buy a Seat​
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Self-paced seats available!


COURSE: Facilitating Workshops
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Learn to turn meetings into momentum and clear decisions.​
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Next cohort: March 23–April 30, 2026​
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Until next week! ✌️

Jeff Humble
​UX Strategist & Co-Founder
​
The Fountain Institute

​

P.S. Only one week left to join Defining UX Strategy, the last Fountain Institute course of 2025!

Ask your boss for the budget before enrollment closes on Oct. 10th!

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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