Watch Jeff's Intro to UX Strategy 📺


Watch Jeff's Intro to UX Strategy 📺

by Jeff Humble


Dear Reader,

A few weeks ago, I gave a talk on UX strategy that I'd like to share with you, newsletter subscribers, because you're just the best.

After teaching UX strategy for four years, I have some insights into how to approach strategy as a UXer. I hope this talk will ensure you have the right mindset to get started in strategy.

What's in the talk:

  • Why UX strategy matters now
  • What UX strategy is (and isn’t)
  • How most designers mess up UX Strategy
  • Designerly ways to run a strategy project
  • Case study: from delivery mode to strategy expert
  • What the Fountain Institute strategy course is like
  • Live Q&A — your questions, challenges, and goals

I talk about how designers can do strategy better than executives with our designerly ways of working...and I really believe it.

I dare you to send it to your UX lead ;)

Source


COURSE: Facilitating Workshops
Learn to turn meetings into momentum and clear decisions.
Next cohort: Autumn 2026
Join Waitlist


COURSE: Defining UX Strategy
Learn to design a winning strategy that aligns design with business.
Buy a Seat


Until next week! ✌️

Jeff Humble
UX Strategist & Co-Founder
The Fountain Institute

P.S. Only one week left to join Defining UX Strategy, the last Fountain Institute course of 2025!

Ask your boss for the budget before enrollment closes on Oct. 10th!

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

The brief that keeps changing By Hannah Baker Dear Reader, There’s a particular kind of exhaustion I keep hearing about. It’s not burnout, exactly. It’s not being overworked. It’s something more specific, the feeling of being asked to plan something when the thing you’re planning for keeps shifting underneath you. I’ve been hearing it a lot lately. And more and more, it has AI somewhere in the middle of it. Here’s a version of a situation I keep encountering. Someone is working on two large...

OpenClaw Part 2: The 🦞 didn't replace Claude. It made me laugh instead. by Jeff Humble Dear Designer, In Part 1, I spent €590 on a Mac Mini, two days in Terminal, and $3.14 in API tokens I didn't mean to burn. I ended with a list of seven things I was going to automate with my OpenClaw agent 🦞. I only got to one of them. Getting an AI agent from zero to useful takes longer than any article will tell you. Most of the time since then has gone into figuring out how to make it reliable, not into...

The System You Can't See By Hannah Baker Dear Reader, Here's a question I get more than any other: "How do I handle the person who talks too much?" Or the flip side: "How do I get quiet people to speak up?" And every time, I want to say: you're asking the wrong question. Not because those moments aren't real or frustrating. They are. But because treating them as people problems is like looking at algae blooming in a pond and asking, "how do I fix the algae?" You don't. The algae isn't the...