Watch Jeff's Intro to UX Strategy πŸ“Ί


Watch Jeff's Intro to UX Strategy πŸ“Ί

by Jeff Humble


Dear Reader,

A few weeks ago, I gave a talk on UX strategy that I'd like to share with you, newsletter subscribers, because you're just the best.

After teaching UX strategy for four years, I have some insights into how to approach strategy as a UXer. I hope this talk will ensure you have the right mindset to get started in strategy.

What's in the talk:

  • Why UX strategy matters now
  • What UX strategy is (and isn’t)
  • How most designers mess up UX Strategy
  • Designerly ways to run a strategy project
  • Case study: from delivery mode to strategy expert
  • What the Fountain Institute strategy course is like
  • Live Q&A β€” your questions, challenges, and goals

I talk about how designers can do strategy better than executives with our designerly ways of working...and I really believe it.

I dare you to send it to your UX lead ;)

​Source​


COURSE: Facilitating Workshops
​
Learn to turn meetings into momentum and clear decisions.​
​
Next cohort: March 23–April 30, 2026​
​
Buy a Seat​
​Only 1 coaching seat left!


COURSE: Defining UX Strategy
​
Learn to design a winning strategy that aligns design with business.
​Next cohort: Autumn 2026​
​
Buy a Seat​
​
Self-paced seats available!

​

Until next week! ✌️

Jeff Humble
​UX Strategist & Co-Founder
​
The Fountain Institute

​

P.S. Only one week left to join Defining UX Strategy, the last Fountain Institute course of 2025!

Ask your boss for the budget before enrollment closes on Oct. 10th!

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

The System You Can't See By Hannah Baker Dear Reader, Here's a question I get more than any other: "How do I handle the person who talks too much?" Or the flip side: "How do I get quiet people to speak up?" And every time, I want to say: you're asking the wrong question. Not because those moments aren't real or frustrating. They are. But because treating them as people problems is like looking at algae blooming in a pond and asking, "how do I fix the algae?" You don't. The algae isn't the...

I Bought a Mac Mini to Try OpenClaw, the Most Hyped AI Tool of 2026 by Jeff Humble Dear Reader, You've probably heard of OpenClaw 🦞 by now. 145,000 GitHub stars. Headlines everywhere. "The AI that actually does things." This tool is the O.G. dream of AI...automation, not slop. This was the missing piece to my automation system. I had to try it. So I bought an entry-level, 2024 M4 Mac Mini for €590 (on sale in Germany, but they're reportedly selling out in the U.S.) and spent two days trying...

A collage-style image showing two identical women in long dresses near a revolving door, one entering and one stepping away, with abstract starburst shapes behind them.

Why Decisions Feel So Hard Right Nows By Hannah Baker Dear Reader, Over the last few months, I’ve been talking with design and product leaders across very different organizations, large companies, smaller teams, fast-moving environments, and slower ones. And I keep hearing the same thing. Their teams are being asked to make decisions faster than ever, and yet, deciding feels heavier than it used to. Not slower, exactly. Just harder. At first, people often explain this in familiar ways: too...