Watch Jeff's Intro to UX Strategy πΊby Jeff Humble Dear Reader, A few weeks ago, I gave a talk on UX strategy that I'd like to share with you, newsletter subscribers, because you're just the best. After teaching UX strategy for four years, I have some insights into how to approach strategy as a UXer. I hope this talk will ensure you have the right mindset to get started in strategy.
What's in the talk:
I talk about how designers can do strategy better than executives with our designerly ways of working...and I really believe it. I dare you to send it to your UX lead ;) βSourceβ
Until next week! βοΈ P.S. Only one week left to join Defining UX Strategy, the last Fountain Institute course of 2025! Ask your boss for the budget before enrollment closes on Oct. 10th! |
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The Centaur Strategy Dear Reader, Garry Kasparov's hands begin to sweat. Garry is the world's greatest chess player, but he has run out of moves. His opponent sits there, quietly waiting for Garry to hand him the victory. Garry realizes it's over...not only is he going to lose this game, chess has just changed forever. That's because Garry's opponent was an AI. Garry struggling, from Brittanica On May 11, 1997, the world's leading chess player got beat by IBM's Deep Blue chess program, and it...
Founder of... Dear Reader, With all the hype around the new role designer/builder, it's worth looking at what that role looks like when you cut out the middle man. By that I mean, you build for yourself rather than your employer. I saved this on my Tumblr back in 2014: Think about how much harder it was to become a designer/founder in 2014 vs. 2026. That's great news, but the bad news is that the title "designer" has never been more uncertain. I'm bullish on designers in the age of AI. I'm...
How the Fountain Institute Started and Where It's Going by Jeff Humble Dear Reader, In case you missed it, Hannah dropped a pretty big announcement in the last newsletter. I wanted to tell the story of how the Fountain Institute started, why weβve never had an βAbout Usβ page, and where I think weβre headed next. How it started The Fountain Institute started when two friends decided to grab a beer and work...then kept doing it for 7 years. There were many false starts along the way. Starting...