When Your Strategy Slides Hit Silence

By Hannah Baker

Dear Reader,

I’ve shared strategy before, and watched it stall.

Not because it was wrong.

But because the room didn’t know what to do with it.

I wasn’t looking for feedback. I wasn’t asking for approval.

I was hoping they’d pick it up and run with it.

Instead?

Confusion. Silence.

They didn’t see what I saw.

Not because they didn’t care.

But because I’d built the strategy, not the on-ramp they needed to step into it.

It’s something I’ve seen happen to so many designers.

You put care into your thinking.

You connect the dots.

You’re offering a direction that makes real sense.

But if you’re leading from the middle, without authority, without clarity on what the group’s ready for, your idea can land like a lead balloon.

What I’ve realized (from that moment and many others) is this:

It’s not always about saying it better.

It’s about building a better bridge into the conversation.

Here are 3 shifts that can help next time you’re trying to facilitate upwards:
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1. Start with what they’re already navigating

Before introducing a bold idea, meet people where they are. Not just what you wish they cared about, but with what they’re juggling, such as priorities, metrics, and existing goals. Try:

Why it helps:

It signals alignment before suggestion. You’re not pushing a new idea, you’re building on shared pressure.

It also opens space to co-create. You’re not prescribing the fix. You’re inviting others into the problem, without making it about blame or gaps.
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2. Frame it in terms of their goals, not your process

When you lead with what you’re solving, the room might miss why it matters. Instead, connect your strategy to the outcomes they already care about.

Why it helps:

You’re meeting people where they already are. When you frame ideas through the lens of their priorities, it’s easier for them to see the value and harder to ignore the opportunity.
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3. End with an open door, not a full stop

If you want people to step into a strategy, the way you close matters just as much as how you open. Not with a pitch. Not with a prescription.

But with an invitation to reflect, connect, and move forward together.

Why it helps:

This shifts the energy from presentation to participation. It makes space for alignment, surfaces tension early, and helps others feel a sense of ownership before the next step even begins.

Looking back, I would’ve done all three of these.

I still believe in that strategy.

But I’d give it a better container next time.

One that helps others see what I saw, without needing them to read my mind.

Have you had a moment like that, where the room didn’t meet your idea the way you hoped?

Hit reply and tell me what happened. I’d love to hear your version.

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Next week is the 3rd Design Dossier

Think of this as a book club but way cooler. Instead of dusty tomes, we’re exploring the freshest design topics through a mix of articles, videos, podcasts, and vibrant discussions.

This event is free for Guild members, and if you’re already one

Not a member yet? There’s still time to apply to join the Guild and sign up for the event once accepted.

Below are the references we will be discussing in next week's session.

🎧 Integrating Behavioural Design & Product Design
​A podcast episode exploring how behavioural design and product design intersect, with a focus on ethics, AI, and the COM-B model for influencing user behaviour.​
​Listen to now​

📄 Why Behavioral Design is our future
​An article arguing that behavioral design is essential for creating products that truly influence human decision-making and drive positive change.​
​Read now​

📄 A Handy Behavioral Design Toolkit
​A practical toolkit offering behavioral design principles and methods to help build more engaging and habit-forming products.​
​Learn more​

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Turning “any questions?” into 5 minutes of silence since 2018,

Hannah Baker ​Facilitator & Co-Founder ​The Fountain Institute ​

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