Ready beats perfect (+ four habits from Hatch Conference)


Ready Beats Perfect
(+ four habits from Hatch Conference)

By Hannah Baker


Dear Reader,

Last week I had the pleasure of hosting the Dome Stage at Hatch, a design-leadership conference bringing product and UX folks together to share what’s working (and what isn’t).

Not because I’m fearless, but because I’d done two simple things: I prepped my intros for each speaker, and then I trusted my facilitation muscle to carry the rest.

Having one home base actually reduced FOMO.

My job was clear: welcome, keep time, open Q&A, close. That clarity gave me space to really listen, and a front-row view of patterns worth stealing.

With my facilitator hat on, I wasn’t collecting quotes; I was noting the little processes that make work work.

Different speakers, different contexts, but four moves felt especially transferable. Here’s the short list and how to use each within a week.

Four habits from the Dome Stage

1) Make participation mutual (not extractive)

Designing research that is ethical, inclusive, and actually useful with Iris Latour,

Talk in a line: How to design research that shares power and returns value to participants.

Research works better when value flows both ways. If only the company benefits, participants feel mined.

Try this week: Add “Participant gets…” to your brief and end sessions by naming what will change and when they’ll hear back, then calendar that follow-up before you leave the room.

2) Make accessibility legible early

Using annotations to build an accessibility-first culture with Mina Nabinger

Talk in a line: How lightweight annotations make accessibility visible and actionable across the team.

Annotations aren’t paperwork; they’re a signal that distributes knowledge, removes guesswork, and reveals gaps where decisions happen.

Try this week: Add “Has accessibility annotations” to your definition of ready and annotate at least one key frame per feature with focus order, state coverage, and semantics before handoff.

3) Give teams a boundary object

Making insights part of everyone’s workflow with Marina Rico

Talk in a line: Turning personas from slideware into a shared object that guides day-to-day decisions.

Personas became the thing teams could point at, but adoption grew only after they picked allies, wired steps into real workflows, and showcased wins.

Try this week: Pick one boundary object (e.g., a journey slice or persona) and pilot it with allies. Add a simple retro check, “Which part of the artifact informed this decision?”, then share one quick before-and-after example.

4) Geek out on process (mise en place)

The Craft of Process Design with Collin Whitehead

Talk in a line: Why process design is leadership design, and how mise en place makes excellence repeatable.

Decide what you’re cooking, lay out the ingredients, and put someone on the pass; if no one holds the process, the line melts. That’s design leadership: own the process so your team can own the quality.

Try this week: Do a five-minute pre-crit mise en place (decision, constraints, “not today”), then sanity-check plans by asking “What would make this date honest?” and adding a small buffer.

A quick reflection on “being ready”

What you didn’t see from the seats is that before each talk, there’s that small, charged pause, slides loaded, mic checked, breath held.

Hosting up close reminded me that everyone wrestles with “am I ready?” The difference isn’t fear; it’s having a simple process you trust.

Before and after the stage, I met folks hosting for the first time or planning to speak in 2025. Many said, “I’m not ready.”

My take: Desire is enough to start.

I was never “given permission.” I took the space, trusted my facilitation mindset (building knowledge, staying neutral, and being flexible), and did the job in front of me.

Five years ago, I’d have been terrified. Now I feel at home up there, not because fear vanished, but because I’ve practiced how to hold a room.

If it’s on your goals list: pitch the talk, host the session, run the workshop. You’ll learn faster on the mic than by waiting to feel ready.


WORKSHOP: Aligning with Strategy
Get a crash course in strategy from Jeff Humble in 3 hours
July 15, 2026 @ 18:00 CEST
Buy a Seat


COURSE: Facilitating Workshops
Learn to turn meetings into momentum and clear decisions.
Next cohort: Autumn 2026
Join Waitlist


COURSE: Defining UX Strategy
Learn to design a winning strategy that aligns design with business.
Next cohort: Autumn 2026
Join Waitlist


Until next time!

Hannah Baker
Facilitator & Co-Founder
The Fountain Institute

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

A goodbye and the story that goes with it By Hannah Baker Dear Reader, There's an idea I've been chasing for most of my working life, and I didn't know it. I want to tell you about it, and about something that happened a few years ago that I haven't talked about much publicly, but that belongs in this story. Some of you might already know this about me, but I used to work in education departments at museums. The thing that grabbed me in the museums was a shift that happened, away from the...

7 Ways Hiring is Evolving for Senior Designers by Jeff Humble Dear Reader, 2026 has been a wild ride for product designers, so we thought it might be worth checking in to see what's changing about design hiring. There has never been a better time to think outside the box with your career strategies. In this article, we give you a playbook from various experts where every piece of advice is from this year. Get comfortable with live problem-solving. Shipped, traceable work beats case studies....

5 More Signals about the Future of AI Interactions by Jeff Humble Dear Reader, The way we interact with AI is changing, and it fascinates me. How will we interact with AI in 2035? Signals give us a hint. What are signals? Signals = surprising examples from today that suggest where the future might end up. Last year, I did part 1, and now I want to share 5 more. Signal #1: Google built an AI-enabled mouse pointer from Google DeepMind This is a signal that I think will catch on fast. The Google...