Missed a few newsletters last year? Start here


Missed a few newsletters last year? Start here.

By Hannah Baker


Dear Reader,

Before we jump into new ideas for the year ahead, we wanted to pause for a moment.

If your inbox was anything like ours last year, there’s a good chance you missed a few newsletters.

So instead of sending another new idea right away, we put together a curated catch-up, a handful of pieces from 2025 that capture the questions we kept returning to.

If you only read a few things from us last year, these are a good place to start.

🧠 Judgment, Ambiguity & Decision-Making

For the moments when frameworks help… until they don’t.

These pieces all circle the same tension:
What happens when clarity is missing, the stakes are real, and someone still has to make a decision?

πŸ—£ Influence, Buy-In & Holding the Room

For when your work makes sense… but doesn’t land.

Less about persuasion tactics, more about understanding why people resist, and how to respond without simply pushing harder.

πŸ›  Practice, Tools & How Work Actually Gets Done

For cutting through hype and focusing on leverage.

Practical explorations of how design practice is shifting, and where old mental models still hold (or quietly break).

✍️ Craft, Critique & Everyday Design Work

For the unglamorous moments that shape real outcomes.

Small shifts in how we show work, give feedback, and move forward, especially when time and attention are limited.

If one of these caught your eye, you can find all newsletters here →​

And if you feel like replying:
​What kinds of questions are you wrestling with right now?

That signal quietly shapes what we write next.

It's almost time for the 9th cohort of Defining UX Strategy (Live) happening from Feb. 16 to Mar. 20th, 2026! Get an overview of UX strategy in this 45-minute talk.


FREE EVENT: Upstream of the Machine
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Learn how to own the future in this 45-minute masterclass
Sep. 16, 2026 @ 19:00 CEST
​
Register for Event​


COURSE: Defining UX Strategy
​
Learn to design a winning strategy that aligns design with business.​
​
Next cohort: Oct. 5-Nov. 16, 2026
​
Buy a Seat ...enrollment is finally open!

​

Until next week!

Hannah Baker
​
Facilitator & Co-Founder
​
The Fountain Institute

​

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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