Missed a few newsletters last year? Start here


Missed a few newsletters last year? Start here.

By Hannah Baker


Dear Reader,

Before we jump into new ideas for the year ahead, we wanted to pause for a moment.

If your inbox was anything like ours last year, there’s a good chance you missed a few newsletters.

So instead of sending another new idea right away, we put together a curated catch-up, a handful of pieces from 2025 that capture the questions we kept returning to.

If you only read a few things from us last year, these are a good place to start.

🧠 Judgment, Ambiguity & Decision-Making

For the moments when frameworks help… until they don’t.

These pieces all circle the same tension:
What happens when clarity is missing, the stakes are real, and someone still has to make a decision?

πŸ—£ Influence, Buy-In & Holding the Room

For when your work makes sense… but doesn’t land.

Less about persuasion tactics, more about understanding why people resist, and how to respond without simply pushing harder.

πŸ›  Practice, Tools & How Work Actually Gets Done

For cutting through hype and focusing on leverage.

Practical explorations of how design practice is shifting, and where old mental models still hold (or quietly break).

✍️ Craft, Critique & Everyday Design Work

For the unglamorous moments that shape real outcomes.

Small shifts in how we show work, give feedback, and move forward, especially when time and attention are limited.

If one of these caught your eye, you can find all newsletters here →​

And if you feel like replying:
​What kinds of questions are you wrestling with right now?

That signal quietly shapes what we write next.

​

​

It's almost time for the 9th cohort of Defining UX Strategy (Live) happening from Feb. 16 to Mar. 20th, 2026! Get an overview of UX strategy in this 45-minute talk.

​

​

​


​

FREE MASTERCLASS: Strategy as the Human Layer

What designers own when AI does the making​
​
Jan. 28, 2026 @ 19:00 CEST
​Reserve a Seat (Free)

​

COURSE: Defining UX Strategy
​
Learn to design a winning strategy that aligns design with business.
​Next cohort: Feb. 16-Mar. 30, 2026​
​
Buy a Seat​
​Early bird pricing ends Feb. 2nd!


COURSE: Facilitating Workshops

Learn to turn meetings into momentum and clear decisions.​
​
Next cohort: March 23–April 30, 2026​
​
Buy a Seat​
​Only 5 Regular seats left!

​

​

​

​

​

​

Until next week!

Hannah Baker
​
Facilitator & Co-Founder
​
The Fountain Institute

​

​

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute
IBM Watson AI Failure

When Speed Stops Being the Bottleneck by Jeff Humble Dear Reader, Quick question: What happens when the thing that used to take 12 weeks now takes 4 days? I've been watching this play out across the industry, and it's wild. Lots of companies aren't sharing their new speeds, but a few are: Code and Theory (an agency that works with Microsoft and Amazon) is building dashboards in 40 minutes that used to take a week. They report cutting time-to-prototype by 75%. Coinbase reports a 2-5x increase...

What Can't AI Do in Design in 2026 By Hannah Baker Dear Reader, If you work in design, your feeds are probably saying the same two things on repeat: Here’s everything AI can do for you, and Here’s why you should be terrified. Most of that conversation focuses on tools and job titles: β€œWill designers be replaced?” β€œWhich roles are safe?” It makes for good headlines, but it’s not how the work actually changes in real life. A few months ago, walking to my studio listening to a Planet Money...

Does the Double Diamond make sense for AI-enabled teams? by Jeff Humble Dear Reader, For twenty years, the Double Diamond has been our north star. Discover, Define, Develop, Deliver. It's elegant. It's teachable. It's in every junior's UX case study. And it made sense…when it was created. All that upfront research made economic sense when coding was the most expensive part of the process. Better to get it right before handoff because it's expensive for engineering to make changes later. But...