The Summer Edition (and a free masterclass)


The Summer Edition
(and a Free Masterclass)

by Jeff Humble


Dear Reader,

I'm taking some time off for summer, and I hope you are, too.

When I'm off, I end up watching a lot of YouTube, so...

A Free Masterclass on YouTube

If you've ever wondered about design strategy, this masterclass has you covered. It's called "What is Design Strategy?"

The toolbox of the design strategist is incredibly powerful, but it's not well documented. See what it looks like when the designer's sphere of influence expands to strategy and systems...not just screens.

(or save it for a rainy day)

The Future of Life Institute just released their AI Safety Index, and it's a sobering look at how these tech leaders are handling AI safety. Anthropic ranks best, but even they get a C. Ouch...

Source


ONLINE WORKSHOP: Leading Effective Discussions
Learn how to confidently guide discussions, even without authority.
Date: Sept. 9, 2025
Time: 6:00-8:30 PM CEST
Buy a Seat


UX Strategy Info Session
Move beyond design execution and into strategic influence.
Date: Sept. 17, 2025
Time: 7:00-7:45 PM CEST
Reserve a Seat (free)


COURSE: Facilitating Workshops
Learn to design and lead engaging workshops that lead to real results.
Next Cohort: Sept. 29 – Nov. 6, 2025
Early Bird Ends: Aug. 22 – Save €200
Buy a Seat


COURSE: Defining UX Strategy
Learn to design a winning strategy that aligns design with business.
Next Cohort: Oct. 13 – Nov. 24, 2025
Join the Waitlist


Don't forget to wear sunscreen, y'all! ✌️

Jeff Humble
UX Strategist & Co-Founder
The Fountain Institute

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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When Your Strategy Slides Hit Silence By Hannah Baker Dear Reader, I’ve shared strategy before, and watched it stall. Not because it was wrong. But because the room didn’t know what to do with it. I wasn’t looking for feedback. I wasn’t asking for approval. I was hoping they’d pick it up and run with it. Instead? Confusion. Silence. They didn’t see what I saw. Not because they didn’t care. But because I’d built the strategy, not the on-ramp they needed to step into it. It’s something I’ve...