by Jeff Humble
Dear Reader,
Today, I want to share some behind-the-scenes research on Designing Product Experiments.
When I design a course, I go deep on research...like buying every book on the topic and scouring the internet for every possible PDF.
For our course on product experiments, 7 playbooks in particular influenced the course. Here they are, ranked in order of usefulness:
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Unfortunately, most of these playbooks require an email to download.
If you want a little preview of each before you give away your info, I wrote a short review of each playbook in the full article. It's a great way to bookmark this resource for later. Check it out below:
| Check out the Full Article |
|
COURSE: Defining UX Strategy |
Until next week, try out one experiment method at work!
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Last-Minute Halloween Costumes for Designers 🎃 by Jeff Humble Dear Reader, It's time to expose your designer trauma to the whole world. It’s that time of year again, when we’re forced to stop nudging rectangles long enough to remember Halloween exists, and suddenly we need a costume tonight. But fear not! While normal humans panic-buy cat ears from a drugstore, we designers do what we do best: turn our professional pain into content. Here are 9 last-minute costumes for brave designers. 1. UX...
Before The Fountain Institute, there was Art School Dropout By Hannah Baker Dear Reader, In spring 2020, when the world had just gone remote, we ran a tiny experiment called Art School Dropout. It wasn’t about UX or product design. We didn’t even know that’s where we’d end up focusing yet. It was about exploring the overlap between art and design, and figuring out how to make learning online feel human, creative, and social. We weren’t thinking about building a business yet. We were just...
Ready Beats Perfect (+ four habits from Hatch Conference) By Hannah Baker Dear Reader, Last week I had the pleasure of hosting the Dome Stage at Hatch, a design-leadership conference bringing product and UX folks together to share what’s working (and what isn’t). Q&A with Iris Latour, co-founder of THEFT Studio. Photos from Hatch Conference Photographers Rebecca ruetten, Indigo Lewisohn, Not because I’m fearless, but because I’d done two simple things: I prepped my intros for each speaker,...