The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Design Strategy vs. Design Vision: What's the Difference?
Design Strategy vs. Design Vision: What's the Difference?
by Jeff Humble
Dear Reader,
There's a rookie mistake that I see design strategists make over and over.
They think that a vision is a strategy. But vision and strategy are wildly different.
What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.
Why don't I show just show you? Check it out below:
| Watch Vision vs. Strategy: Setting Goals & Reaching Them |
Source, shared by Linus Mimetz in the Guild
Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.
| Watch the Fishbowl Convo: Empowering Design Teams |
|
COURSE: Facilitating Workshops COURSE: Defining UX Strategy |
Until next week, give yourself a break. You've done enough for the week!
|
Jeff Humble |
P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Every 2024 Newsletter You Missed by Jeff Humble Dear Reader, It's that time of the year again! Here are all the newsletters you missed in 2024 from the Fountain Institute: A Designer's Uncertain Path to Success Design Strategy vs. Design Vision: What's the difference? Is Poor Communication Hindering Your Projects? Balancing Freelance Life with Maya McBeath Innovation by Design with Cristina Colosi Shaping the Future of the Guild of Working Designers Figma Skills Won't Get You Promoted See...
Turning Challenges into Confidence: Lessons from Dyslexia By Hannah Baker Dear Reader, When I was seven, I was an expert at pretending. I could "read" picture books without actually decoding the words, using context to fill in the gaps. It wasn’t until my mom, a teacher, noticed I was faking it that I was tested and diagnosed with dyslexia. What followed were years of frustration, advocacy, and learning how to embrace a brain that simply worked differently. While my initial reaction was...
28 Ways to Test an Idea (that is NOT an A/B Test) by Jeff Humble Dear Reader, Today I'm thankful for all the ways you can test that are not A/B tests. Executives and product people think A/B testing is the only thing on the testing menu. 🍽️ For me, it doesn't usually make sense to A/B test. Here's why: A/B tests should happen as late as possible. They might be the most scientific approach, but they require a lot of traffic. Plus, they're usually live and in code, so everything must be...