Design Strategy vs. Design Vision: What's the Difference?


Design Strategy vs. Design Vision: What's the Difference?

by Jeff Humble


Dear Reader,

There's a rookie mistake that I see design strategists make over and over.

They think that a vision is a strategy. But vision and strategy are wildly different.

What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.

Why don't I show just show you? Check it out below:

Source, shared by Linus Mimetz in the Guild​

Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.


COURSE: Defining UX Strategy
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Learn to design a winning strategy that aligns design with business.​
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Next cohort: Oct. 5-Nov. 16, 2026 ...early bird sale is on!

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Until next week, give yourself a break. You've done enough for the week!

Jeff Humble
​Designer & Co-Founder
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The Fountain Institute

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P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here​

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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