Design Strategy vs. Design Vision: What's the Difference?


Design Strategy vs. Design Vision: What's the Difference?

by Jeff Humble


Dear Reader,

There's a rookie mistake that I see design strategists make over and over.

They think that a vision is a strategy. But vision and strategy are wildly different.

What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.

Why don't I show just show you? Check it out below:

Source, shared by Linus Mimetz in the Guild

Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.


ONLINE WORKSHOP: Leading Effective Discussions
Learn how to confidently guide discussions, even without authority.
Date: Sept. 9, 2025
Time: 6:00-8:30 PM CEST
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UX Strategy Info Session
Move beyond design execution and into strategic influence.
Date: Sept. 17, 2025
Time: 7:00-7:45 PM CEST
Reserve a Seat (free)


COURSE: Facilitating Workshops
Learn to design and lead engaging workshops that lead to real results.
Next Cohort: Sept. 29 – Nov. 6, 2025
Early Bird Ends: Aug. 22 – Save €200
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COURSE: Defining UX Strategy
Learn to design a winning strategy that aligns design with business.
Next Cohort: Oct. 13 – Nov. 24, 2025
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Until next week, give yourself a break. You've done enough for the week!

Jeff Humble
UX Strategist & Co-Founder
The Fountain Institute

P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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