The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Design Strategy vs. Design Vision: What's the Difference?
Design Strategy vs. Design Vision: What's the Difference?
by Jeff Humble
Dear Reader,
There's a rookie mistake that I see design strategists make over and over.
They think that a vision is a strategy. But vision and strategy are wildly different.
What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.
Why don't I show just show you? Check it out below:
| Watch Vision vs. Strategy: Setting Goals & Reaching Them |
Source, shared by Linus Mimetz in the Guild
Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.
| Watch the Fishbowl Convo: Empowering Design Teams |
|
COURSE: Defining UX Strategy COURSE: Facilitating Workshops |
Until next week, give yourself a break. You've done enough for the week!
|
Jeff Humble |
P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
What Can't AI Do in Design in 2026 By Hannah Baker Dear Reader, If you work in design, your feeds are probably saying the same two things on repeat: Here’s everything AI can do for you, and Here’s why you should be terrified. Most of that conversation focuses on tools and job titles: “Will designers be replaced?” “Which roles are safe?” It makes for good headlines, but it’s not how the work actually changes in real life. A few months ago, walking to my studio listening to a Planet Money...
Does the Double Diamond make sense for AI-enabled teams? by Jeff Humble Dear Reader, For twenty years, the Double Diamond has been our north star. Discover, Define, Develop, Deliver. It's elegant. It's teachable. It's in every junior's UX case study. And it made sense…when it was created. All that upfront research made economic sense when coding was the most expensive part of the process. Better to get it right before handoff because it's expensive for engineering to make changes later. But...
When Frameworks Fail and Gut Feelings Take Over By Hannah Baker Dear Reader, You know that moment when the data looks clear, the framework is airtight, and yet something in your stomach says, don’t do it? That’s judgment, the quiet, inconvenient voice that shows up when the evidence has already spoken. It’s also the thing most of us struggle to explain, even though our careers depend on it. Businesses love reasoning. We build frameworks to make decisions look rational, dashboards to make them...