The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Design Strategy vs. Design Vision: What's the Difference?
Design Strategy vs. Design Vision: What's the Difference?
by Jeff Humble
Dear Reader,
There's a rookie mistake that I see design strategists make over and over.
They think that a vision is a strategy. But vision and strategy are wildly different.
What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.
Why don't I show just show you? Check it out below:
| Watch Vision vs. Strategy: Setting Goals & Reaching Them |
Source, shared by Linus Mimetz in the Guild
Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.
| Watch the Fishbowl Convo: Empowering Design Teams |
|
WORKSHOP: Mastering Prioritization Workshops COURSE: Facilitating Workshops COURSE: Defining UX Strategy |
Until next week, give yourself a break. You've done enough for the week!
|
Jeff Humble |
P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Figma AI & Your New Design Title by Jeff Humble Dear Reader, Last week, Figma made some big AI announcements that caused quite a controversy. Welcome to the dystopian world of design called: Figma's Big Announcement This year, AI was all over the Config conference with much-needed updates like background removal, AI-generated layer naming, and automated prototyping. However, the real game-changer was the 'Make Design' feature. Imagine being able to generate interfaces from text prompts. Sure,...
Real-Life Lessons in Co-Creation for Designers By Hannah Baker Dear Reader, Have you ever faced the challenge of aligning a diverse team to create a unified vision? It's a common struggle for designers who aim to create products that resonate deeply with their users and business goals. Recently, I embarked on such a journey with the Guild of Working Designers to refresh our community approach. Today, I will provide an in-depth look at our process, challenges, and insights, showcasing how...
What is product discovery? by Jeff Humble Dear Reader, So, there's this secret term that product leadership uses to describe your work behind your back. And today, I want you to be crystal clear on what it is. It's a word they use to describe it when you do extra research to ensure you're designing the best possible idea. It's a phase of work that you might call UX, but they call it something else. They call it "product discovery." What is Product Discovery? The term comes from consultant and...