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Design Strategy vs. Design Vision: What's the Difference?

Published 3 months ago • 1 min read

Design Strategy vs. Design Vision: What's the Difference?

by Jeff Humble


Dear Reader,

There's a rookie mistake that I see design strategists make over and over.

They think that a vision is a strategy. But vision and strategy are wildly different.

What's the difference, you say? Well, vision is more about where you want to be, while strategy is more about how to get there.

Why don't I show just show you? Check it out below:

Source, shared by Linus Mimetz in the Guild

Last night we hosted a Fishbowl event called Empowering Design Teams, and you can grab the recording below. We delved into the art of leadership in design. In the recording, you will hear stories and uncover insights to foster a culture of empowerment within your design team.


ONLINE MEETUP: Designers' Collective Dreams
Embark on a journey of collective imagination, shaping the future of design alongside fellow creatives.
April 24, 2024
Reserve a seat


Until next week, give yourself a break. You've done enough for the week!

Jeff Humble
Designer & Co-Founder
The Fountain Institute

P.S. We've got a few seats left for Defining UX Strategy starting in 2 weeks. Join us and master design strategy in 6 weeks with videos, workshops, and tons of feedback. Join here

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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