The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Dear Reader,
Sometimes design can feel like being on a treadmill.
You're going really fast, but you have no direction.
When you're on the Design Treadmill, it feels like the only way to advance is to go faster.
Here are some other signs:
All your boss tells you is how fast the treadmill should go, and it's too fast. The pace is unsustainable.
While it's tempting to blame yourself. This is not a personal problem. It's a company problem.
That treadmill is part of a longer assembly line. You're stuck in this thing called a feature factory.
Even if you found some time for research, adapting feature ideas to the customer's needs won't get you off the treadmill. A bloated user-centered product is still a bloated product.
If you stay on the treadmill, the best you can hope for is to be a high performer at the feature factory.
You need to get off the treadmill and determine where all those features are coming from.
At the start of every treadmill, there is a strategy.
A strategy is a decision-making framework that guides your everyday work towards some goal. It should help you prioritize what to design.
You need the strategy to figure out what's in front of your design treadmill because strategy is the only thing that will allow you to say, "No!"
Most designers don't realize that a strategy already exists.
If there is already a strategy somewhere in your company, that's the best place to start. It's the strategy that should be dictating your work rather than output goals & endless roadmaps.
Here are some things you can do:
In our strategy course, we use the Strategy Spectrum to figure out how to identify and align with existing strategy:
If you can't find a strategy anywhere, there are probably several personal strategies with no unifying strategy. The best you can do is make a personal strategy and seek feedback from leadership.
Here are some things you can do:
Hopefully, you can see how the skills of design are perfect for a strategy project. Researching, visualizing, and communicating are excellent skills for any strategist. If you can also facilitate, you can lead others to strategy, and they will think it's their idea.
Through all this, you can get off the Design Treadmill.
If you want more, I'm giving a talk on March 29th with more details.
I'm going to give practical scenarios, methods, and examples of how designers can lead with strategy and get off the treadmill.
How to Lead with Strategy
Wednesday, March 29, 2023
Learn practical ways to lead organizations with strategy
Reserve a seat 400 designers attending!
Defining UX Strategy
April 17-May 8, 2023
Learn how to build a winning UX or product strategy that aligns design with business.
Reserve a seat Only 9 left!
Facilitating Workshops
May 15-Jun. 5, 2023
Learn how to design creative working sessions and lead collaborative work.
Reserve a seat Only 14 left!
🗺 100 Free Retro Templates
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shared by Hana Burianová
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💩 The "Enshittification" of TikTok
How, exactly, platforms die
shared by Joshua Stehr
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✍️ Great Landing Page Copy
Get better than Chat GPT with examples and teardowns of good writing
shared by Teddy Prosser
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Apply to join the Guild of Working Designers here.
Source, shared by Yann Picard de Muller in the Guild
Until next week!
Jeff Humble
Designer & Co-Founder
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
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