The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Open AI's UX strategy & recording from How to Lead with Strategy π₯
Dear Reader,
Yesterday, we had a masterclass on strategic leadership for designers, called How to Lead with UX Strategy.
We covered all the ways that a UX designer might lead their organization through UX, product and business strategy.
I used OpenAI as an example of the possible layers of strategy you might be dealing with in your org.
Some quick takeaways:
- You don't need to be a strategist to lead through strategy
- "Strategic Thinking" isn't a mystery...it's just good research
- Magic question: "what makes us different than our competitors?"
| Get the Recording + Resources |
β
β
The first review of Don Norman's new book is out...
βSourceβ
Fast Company said: βNormanβs book is admirably ambitious." I got Design for a Better World this week. My take so far: this is going to be a dense 376 pages of material from the Don of UX... π₯ππ₯
β
β
B2B Survival Guide for UX Designers
βWednesday, April 12, 2023β
βLearn to improve the user experience when your customer is another business.
βReserve a seatβ
Defining UX Strategy
βApril 17-May 8, 2023β
βLearn how to build a winning UX or product strategy that aligns design with business.
βReserve a seatβ
Facilitating Workshops
βMay 15-Jun. 5, 2023β
βLearn how to design creative working sessions and lead collaborative work.
βReserve a seatβ
β
β
βSource, shared by Filipe Monteiro in the Guildβ
β
β
Have a great weekend, y'all!
Jeff Humble
βDesigner & Co-Founder
βThe Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
How to Build Comfort with Ambiguity By Hannah Baker Dear Reader, You're expected to lead even when you have no idea what the hell is going on. (I know, youβve heard the next part a million times. Bear with me.) The world is moving faster than ever. Technologies shift overnight. Markets pivot on a dime. And somehow, youβre still just trying to get everyone to show up to the team meeting. We all know this, weβre surrounded by it. The speed, the volatility, the endless flood of decisions....
When Hype Comes Before User Insight by Jeff Humble Dear Reader, Have you ever seen a hyped-up product that felt worthless? Today I want to tell you a tale of two companies and how they handled user demand. One took a hype-based approach, trying to create demand, while the other achieved real demand (and hype) through user insights. Hype-First Failure: Quibi (2020) On its surface, Quibi made perfect sense to investors in 2020. The idea was to create Hollywood-quality ten-minute movies and...
Are you stuck in reactive mode? by Jeff Humble Dear Reader, Some designers spend their whole careers reacting to other people's moves. As a design manager, I remember being in this position. I had to brace myself every Monday morning for some radical change in company direction. We never knew what the new agenda would be, but we knew that it would throw our work into chaos. Sometimes, all it took was for the founder to read a single article to change the company agenda. When a competitor...