Research with an Atomic Mindset


Dear Reader,

Imagine your boss walks into the room and says:

"What do we know about our users?"

You don't want to rely on recent memory alone when answering a big question like that. If you're doing Continuous Research (learn more here), you're talking to users every week, and that's a lot to remember.

Your brain is not a recording device, and humans have a tendency to favor recent events over historical events. (known as Recency Bias).

How do you provide categorized qualitative evidence that takes multiple users into account? You can't rely on the memory of your researchers.

You're going to need to do some work to make your data more useful and searchable. Luckily, there is a model for organizing research called Atomic Research.

What is Atomic Research?

Atomic Research provides a model to help you categorize qualitative information. It breaks the learning down into "atoms" smaller than a research report and, ultimately, more valuable.

Learn more about the model

After breaking the qualitative learning down, you get these searchable atoms or "nuggets" built around your research insights.

You might recognize a similar approach to Brad Frost's approach for design systems called Atomic Design. It's the same approach, but it's applied to research instead.

From What is Atomic Research by Daniel Pidcock

Once the findings are broken down, they should be tagged and organized in a wiki or research repository (think Dovetail or even Notion) to inform future work, not just the current project.

These atoms can then be re-tested or combined with other atoms to form evidence for a new solution. This encourages more evidence-based research.

The Big Idea: Atomic Research is a system for breaking down UX data into a format that makes it more useful for the whole organization.

We live in a searchable age. If your UX data isn't findable, you might find that your research isn't as valuable as it could be.

Problems that Atomic Research can alleviate:

  • Research is forgotten
  • People don't know about studies outside of their team
  • Research is repeated for every new project
  • Researchers spend too much time fielding requests
  • Research insights lose value due to a lack of context
  • Opportunities from research findings aren't pursued
  • Research is only surfaced in a lengthy report or a presentation

Today, the world is drowning in data. You can easily find numbers for any aspect of a business.

While Companies are crunching the numbers and figuring out the what with quantitative data, they're missing out on the why. That's where qualitative UX research can help.

But if it only lives in the memory of researchers, it's not going to help. Atomic Research is a tool to help you democratize research.

Upcoming Live Courses


COURSE: Defining UX Strategy
Learn to design a winning strategy that aligns design with business
Basic seats available now
Buy a seat


COURSE: Facilitating Workshops
Learn to design and lead engaging workshops that lead to real results.
Next cohort: Fall 2025
Sign up for the waitlist


Until next week, check if the Atomic Research Model can help you organize your research data.

Jeff Humble
Designer & Co-Founder
The Fountain Institute

P.S. We've got a whole class dedicated to Atomic Research in our UX Research course starting next week. Get a preview of the content in this FREE 60-minute masterclass

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

When Your Strategy Slides Hit Silence By Hannah Baker Dear Reader, I’ve shared strategy before, and watched it stall. Not because it was wrong. But because the room didn’t know what to do with it. I wasn’t looking for feedback. I wasn’t asking for approval. I was hoping they’d pick it up and run with it. Instead? Confusion. Silence. They didn’t see what I saw. Not because they didn’t care. But because I’d built the strategy, not the on-ramp they needed to step into it. It’s something I’ve...

Let's Talk about Liquid Glass by Jeff Humble Dear Reader, Goodbye, paper-like design. Hello, moving blobs of liquid glass! Play button blunder from Apple Apple's new paradigm in aesthetics is both cool and potentially awful at the same time. "Rather than trying to simply re-create a material from the physical world, Liquid Glass is a new digital meta-material that dynamically bends and shapes light." -Apple Just when you thought skeuomorphism was dead, it rears its realistic head again. I...

Assumption Olympics: Why I Always Win Gold in Overreacting By Hannah Baker Dear Reader, I once pitched a new workshop format to a team of collaborators. One person nodded slowly and said, “Hmm… okay.” That was it. I smiled. Externally, totally composed. Internally? I sprinted up a mental staircase of conclusions: They don’t like it. They’re being polite. They think I’m not strategic. This was a bad idea. I’ve blown this opportunity. Maybe I’m not cut out for this work. I didn’t realize I was...