The missing intro to UX strategy I always wanted


Dear Reader,

If you've come to one of my masterclasses on UX strategy then you know that I have a very specific idea of UX strategy.

But I didn't always understand it.

When I first got interested in UX strategy in 2017, I read everything I could find on the topic. All the books and articles on UX strategy I found only made me more confused. Maybe you've felt the same?

After months of research into business, product, and content strategy, the power of strategy really clicked in my mind. I put that approach into our LIVE online strategy course, but I never took the time to publish it.

Well, I finally published it on our blog today! This in-depth introduction into UX strategy uses lots of analogies and examples. It's the missing UX strategy overview that I always wanted:

If you read it, drop a comment in the article and tell me what you thought!


Integrating Sustainability in Product Design
Tuesday, June 13, 2023
Gain Insights and tips for integrating sustainability into your design work
Reserve a seat


Continuous UX Research: LIVE
October 2-23, 2023
Learn how to explore user needs and run weekly discovery.
Reserve a seat


Adobe released a sizzler video on their blog for the new generative AI capabilities in Photoshop. The video features text prompts in the UI that do what used to take hours:

Who knows if these features will work for real. Photoshop isn't exactly known for its stability...Will these AI features be enough to get you to dust off your Creative Cloud subscription?

Share it on Instagram

Until next week!

Jeff Humble
Designer & Co-Founder
The Fountain Institute

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute
IBM Watson AI Failure

When Speed Stops Being the Bottleneck by Jeff Humble Dear Reader, Quick question: What happens when the thing that used to take 12 weeks now takes 4 days? I've been watching this play out across the industry, and it's wild. Lots of companies aren't sharing their new speeds, but a few are: Code and Theory (an agency that works with Microsoft and Amazon) is building dashboards in 40 minutes that used to take a week. They report cutting time-to-prototype by 75%. Coinbase reports a 2-5x increase...

Missed a few newsletters last year? Start here. By Hannah Baker Dear Reader, Before we jump into new ideas for the year ahead, we wanted to pause for a moment. If your inbox was anything like ours last year, there’s a good chance you missed a few newsletters. So instead of sending another new idea right away, we put together a curated catch-up, a handful of pieces from 2025 that capture the questions we kept returning to. If you only read a few things from us last year, these are a good place...

What Can't AI Do in Design in 2026 By Hannah Baker Dear Reader, If you work in design, your feeds are probably saying the same two things on repeat: Here’s everything AI can do for you, and Here’s why you should be terrified. Most of that conversation focuses on tools and job titles: “Will designers be replaced?” “Which roles are safe?” It makes for good headlines, but it’s not how the work actually changes in real life. A few months ago, walking to my studio listening to a Planet Money...