profile

The Fountain Institute

The missing intro to UX strategy I always wanted

Published about 1 year ago • 1 min read

Dear Reader,

If you've come to one of my masterclasses on UX strategy then you know that I have a very specific idea of UX strategy.

But I didn't always understand it.

When I first got interested in UX strategy in 2017, I read everything I could find on the topic. All the books and articles on UX strategy I found only made me more confused. Maybe you've felt the same?

After months of research into business, product, and content strategy, the power of strategy really clicked in my mind. I put that approach into our LIVE online strategy course, but I never took the time to publish it.

Well, I finally published it on our blog today! This in-depth introduction into UX strategy uses lots of analogies and examples. It's the missing UX strategy overview that I always wanted:

If you read it, drop a comment in the article and tell me what you thought!


Integrating Sustainability in Product Design
Tuesday, June 13, 2023
Gain Insights and tips for integrating sustainability into your design work
Reserve a seat


Continuous UX Research: LIVE
October 2-23, 2023
Learn how to explore user needs and run weekly discovery.
Reserve a seat


Adobe released a sizzler video on their blog for the new generative AI capabilities in Photoshop. The video features text prompts in the UI that do what used to take hours:

Who knows if these features will work for real. Photoshop isn't exactly known for its stability...Will these AI features be enough to get you to dust off your Creative Cloud subscription?

Share it on Instagram

Until next week!

Jeff Humble
Designer & Co-Founder
The Fountain Institute

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

What is product discovery? by Jeff Humble Dear Reader, So, there's this secret term that product leadership uses to describe your work behind your back. And today, I want you to be crystal clear on what it is. It's a word they use to describe it when you do extra research to ensure you're designing the best possible idea. It's a phase of work that you might call UX, but they call it something else. They call it "product discovery." What is Product Discovery? The term comes from consultant and...

12 days ago • 2 min read

Why Introverts Struggle with Leadership [2024] By Hannah Baker Dear Reader, I want to revisit the "Why Introverts Struggle with Leadership" newsletter I wrote in 2022. It's been two years, and the insights shared back then are more relevant than ever in 2024. I'll also provide new reflections from our current experiences. Why is this important now? In 2024, designers face new challenges, including the rise of AI and the threat of layoffs during economic downturns. Facilitative leadership is...

26 days ago • 5 min read
3 levels of strategy

Why You Need to "Get" the Business Strategy by Jeff Humble Dear Reader, I ran a strategy workshop for 20 design leaders and managers here in Berlin yesterday. We discussed the 3 levels of strategy. Here's the slide: Ok, here's a quick breakdown of the 3 levels: Corporate Strategy - Most companies don't need a Corporate Strategy. An example would be Alphabet's Corporate Strategy for Google and YouTube. You can probably ignore that one. Business Strategy - The main strategy at most companies....

about 1 month ago • 2 min read
Share this post