The Fountain Institute

Hey Reader, On Wednesday, March 29th, the Fountain Institute is hosting a LIVE masterclass on design strategy and how it can lead to design leadership Reserve a Seat (Free) Jeff Humble will teach you some practical ways to lead organizations with strategy. The talk will cover: 5 ways to...

Dear Reader, Jeff here...Today, we're trying something different with the newsletter. For the last two years, Hannah and I have been writing this weekly advice column for you and over 5,000 designers. It's been a wild ride...from late-night cramming to early-morning writing sessions to...

Hey Reader, Next week! On Wednesday, March 15th, the Fountain Institute will host their monthly online meetup. This month will feature designer and social entrepreneur Guglielmo Apolloni. Guglielmo will show you how to initiate systemic change within an organization, whether a small team or a...

Dear Reader, Q: How can I influence my company or client's strategy? Anyone can shape a company or a client strategy, but most designers don't know how. Designers won't have the agency to define the strategy outright, but you can sharpen strategy with your design skills. Strategies are created...

Dear Reader, Today's advice comes from Andreas Wegner, Co-Founder of Studio2, a critical design studio. He talked about how they created consequence-awareness cards for client workshops to spur conversations about the future How can we ensure that our digital products find an optimal place...

Dear Reader, Here's a question you might be asking yourself. Q: How should I test a new idea? Even if you have some research skills, testing is tough. It's still a growing skillset in designers. Designers and researchers have a lot of methods that can make testing ideas easy. All you need is a...

Hey Reader, On Wednesday, February 22nd, the Fountain Institute is hosting a LIVE masterclass on testing and innovation. Reserve a Seat (Free) Jeff Humble will show you everything you need to turn ideas into customer-driven innovation. The talk will cover: Why iterative testing of button colors...

Dear Reader, Today I want to tell you the story of Archimedes, possibly the greatest scientist of the classical age. According to the story, a newly-elected general commissioned a gold crown for the temple. But after the goldsmith made the crown, rumors circulated that it wasn't pure gold but...