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The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

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Crafting User-Loved Products (without losing your mind)

Crafting User-Loved Products (without losing your mind) By Hannah Baker Dear Reader, As designers, you know the best way to create products that users love is to stay connected with them and understand their needs. But you also know you're constantly fighting against time, resources, and...
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2 days ago • 1 min read

Generating User Insights Under Pressure

Generating User Insights Under Pressure by Jeff Humble Dear Reader, It's the end of a research project, and the presentation is tomorrow. You've heard that insights are important in research, but yours seem like trash. You look at your 1st insight: 1: "Users are complaining about the new UI...
9 days ago • 2 min read

From Strategy to Research: Insights from Our Community

From Strategy to Research: Insights from Our Community By Hannah Baker Dear Reader, This week's newsletter will explore another "Monday Musings" from our community. The question posed: What are your questions about becoming a strategic designer?" What came out of it was a fascinating connection...
16 days ago • 1 min read
career advice to earn or learn

The 95% Problem

The 95% Problem by Jeff Humble Dear Reader, Welcome back from summer vacation, y'all. 👋🌞 I hope you wore sunscreen and aren't too depressed to be at work again. Have a seat in your ergonomic Eames chair because this is a mind-boggling stat: 95% of employees don't understand their company's...
23 days ago • 2 min read

Prototyping Explored: Insights from Our Community

Prototyping Explored: Insights from Our Community By Hannah Baker Dear Reader, In a recent "Monday Musings" session, I engaged our Guild community on Slack, posing the question: What are your most pressing questions about prototyping?" The ensuing conversation provided valuable insights into...
30 days ago • 2 min read

Neglecting Users Goes All the Way to the Top

Neglecting Users Goes All the Way to the Top by Jeff Humble Dear Reader, When I was looking for my 1st design job, I applied everywhere. But when it came time to apply for a 2nd job, I was a lot pickier. I fantasized about places where design is done right...where users and designers get a say...
about 1 month ago • 1 min read

Craft and Facilitate Moments that Matter

Craft and Facilitate Moments that Matter Discover how viewing facilitated experiences as impactful moments revolutionizes your approach to workshops and meetings—guest post by Rachel Davis. Dear Reader, What’s the last moment you remember? Think about it. Do you remember how you felt? I’m going...
about 1 month ago • 2 min read

How would you define career success?

Dear Reader, How would you define career success?" This question was this week's "Monday Musing," which I posed to the Guild community on Slack. It prompted some thought-provoking responses from our incredible community. It's easy to fall into the trap of measuring career success solely by...
about 2 months ago • 2 min read

Do you have these four 21st century skills?

Dear Reader, What are 21st-century skills? 21st-century skills are the skills that will keep you competitive in our global, interconnected world, but do you have them? There are lots of frameworks for understanding these crucial skills, but I like The Four C's of 21st-Century Skills because it's...
about 2 months ago • 1 min read

AI Ethics for Designers 🎥

Dear Reader, You can use generative AI ethically. To date, I haven't heard a sound approach for dealing with the ethics of Chat GPT, so I was keen to hear this month's meetup, AI Ethics for Designers, by Pete Armitage...especially since Pete is a UX writer. How would an ethics expert and UX...
2 months ago • 1 min read
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