28 Ways to Test an Idea (that is NOT an A/B Test)by Jeff Humble Dear Reader, Today I'm thankful for all the ways you can test that are not A/B tests. Executives and product people think A/B testing is the only thing on the testing menu. 🍽️ For me, it doesn't usually make sense to A/B test. Here's why:
Luckily for me (and for you if you're bored by A/B tests), there is a whole 🌽cornucopia🌽 of testing methods. Yay! You don't have to limit your menu to just A/B testing anymore. 👅 A Framework for Testing ProductsHere's a tasty little framework that lives rent-free in my head. This helps me know what type of test is needed. Neat, right? You can work through these risks in any order but often go left to right. I won't go into details but check out an example based on the Tesla Cybertruck here. Ok, let's use the framework to test. Get ready to skim because this section is a lot! ⏬ 7 Ways to Test for ViabilityViability is about ensuring the product meets financial and market goals in the long term. Here are some ways to test for viability risks:
7 Ways to Test for FeasibilityNow, it’s time to look at how to test the technical buildability of the idea. Here are some ways to test for feasibility:
7 Ways to Test for DesirabilityDesirability is extremely important, especially if you don’t know your customer well. But don’t worry—there are many methods you can use to test desirability. Here are some of the most popular ways to test for desirability risks:
7 Ways to Test for UsabilityLast, we have the usability testing approaches designers are keen to use. Here is a list of testing methods for usability risks:
A/B testing might be the turkey at the table 🦃, but the cornucopia of other tests makes it a balanced meal. 🌽🍠🫛🥬🥕🍆🧄 Here's a " boss-friendly " version of this article that you can share the next time someone acts like A/B testing is "the way." If you want to learn more about how to set up a test with any of these methods, use my Experiment Cards. Source
Until next time, enjoy some turkey! 🦃 |
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