Dear Reader,
Today, it's time to tackle that AI tool everyone is talking about: Chat GPT...
Chat GPT (short for Chat Generative Pre-trained Transformer) is a natural language processing tool that is blowing up.
The tool got to a million users in only five days. To put that into context, Facebook took ten months, and Netflix took three years to get to a million users.
If you haven’t heard of Chat GPT, it’s your new robot assistant/overlord.
Here are the tasks that are ripe for AI assistance in UX design:
a.k.a. asking Chat GPT to summarize a text
Who has time to read those whitepapers, industry blog posts, and user interviews? Chat GPT can give you TL;DR summaries of long text blocks.
Prompt examples for summarizing:
a.k.a. seeking answers to basic questions using Chat GPT
Before there was Chat GPT, you had to use the first page of Google to get informed about a topic. Now you can understand common knowledge without diving through tons of websites.
Prompt examples for searching:
a.k.a. doing desk research with Chat GPT
Chat GPT is the best desk research tool on the planet. It’s particularly good at describing common knowledge. Chat GPT is a great place to start and end a research project.
Prompt examples for researching:
a.k.a. asking Chat GPT things to improve your design process
“What sort of design method works best for testing new ideas?” That’s an example of a question you might ask if you need inspiration about which design method to use. “What are some ways to design for mobile?” That’s another example of how you could be inspired during a design project.
Prompt examples for inspiring:
a.k.a. asking Chat GPT to make stuff
Chat GPT is currently limited to text responses but is still very creative. You can ask it to generate wireframes, SVGs, and HTML code. All you need is the right prompts and context.
Prompt examples for creating:
a.k.a. Asking Chat GPT to adapt content to specific types of people
Personalizing lets you customize your work to a specific character. Let’s say you want to write some micro-copy for a site. “Design me a wireframe for an interface that does taxes for a Virgo.” Adding “for a Virgo” here generates a practical and organized wireframe, the classic traits of a Virgo.
Prompt examples for personalizing:
a.k.a. asking Chat GPT to play a character
Chat GPT is very good at providing feedback or expertise while acting as various characters. The only limit is your imagination. You could have Chat GPT act as a Tech CEO, engineer, statistician, or even a user persona. All you need is a description of that character’s role, and you will have an instant approximation of the stakeholder. You can use this AI stakeholder to bounce ideas and get feedback on design work.
Prompt examples for roleplaying:
Want to know 8, 9, 10, and 11? Read the full article on our blog.
There are also 35 Chat GPT prompts you can use to get started in AI-assisted design immediately:
| Read the Full Article |
Until next week!
Jeff Humble
Designer & Co-Founder
The Fountain Institute
P.S. Next week, I'm giving a talk for a LIVE masterclass on how to get buy-in for research at your company. Join here! (free)
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
When Speed Stops Being the Bottleneck by Jeff Humble Dear Reader, Quick question: What happens when the thing that used to take 12 weeks now takes 4 days? I've been watching this play out across the industry, and it's wild. Lots of companies aren't sharing their new speeds, but a few are: Code and Theory (an agency that works with Microsoft and Amazon) is building dashboards in 40 minutes that used to take a week. They report cutting time-to-prototype by 75%. Coinbase reports a 2-5x increase...
Missed a few newsletters last year? Start here. By Hannah Baker Dear Reader, Before we jump into new ideas for the year ahead, we wanted to pause for a moment. If your inbox was anything like ours last year, there’s a good chance you missed a few newsletters. So instead of sending another new idea right away, we put together a curated catch-up, a handful of pieces from 2025 that capture the questions we kept returning to. If you only read a few things from us last year, these are a good place...
What Can't AI Do in Design in 2026 By Hannah Baker Dear Reader, If you work in design, your feeds are probably saying the same two things on repeat: Here’s everything AI can do for you, and Here’s why you should be terrified. Most of that conversation focuses on tools and job titles: “Will designers be replaced?” “Which roles are safe?” It makes for good headlines, but it’s not how the work actually changes in real life. A few months ago, walking to my studio listening to a Planet Money...