The Fountain Institute is an independent online school that teaches advanced UX & product skills.
π₯ Convincing Stakeholders to Ship Awesome UX
Convincing Stakeholders to Ship Awesome UX
By Hannah Baker
Dear Reader,
Last night's meetup immersed attendees in the art of effective stakeholder management with Kevin Hawkins, Head of Design and Research at Amenitiz.
Leveraging 17 years of expertise as a Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, Kevin shared practical strategies for "Convincing Stakeholders to Ship Awesome UX."
Enriched with compelling examples from his tenure, the session provided valuable insights into navigating the complex landscape of stakeholder relationships, offering attendees a roadmap for success.
Kevin's discussion transitioned from real-world experiences championing exceptional user experiences to a myriad of tips and tricks, with one being the reimagined frameworkβLogos, Pathos, and Ethos, creatively renamed as Head, Heart, and Cred.
- Head (Logos): Present a compelling case with data, proof, reasoning, and statistics, appealing to stakeholders' intellect for informed decision-making.
- Heart (Pathos): Cultivate personal connections by tapping into stakeholders' empathy, principles, and values, forming the heart of resilient relationships.
- Cred (Ethos): Emphasize trust through credibility, experience, and past insights, showcasing a track record and expertise to instill confidence.
Recognize each stakeholder as a unique puzzle and tailor your communication accordingly. Play to emotions for those seeking inspiration, present logical analyses for those valuing financial proof, and emphasize credibility for those prioritizing trust through experience.
Flexibility is keyβcustomize your approach to resonate with individual preferences.
For those eager to explore Kevin's insights further, you can find a link to recording of the event and slides below.
| View Kevins' Talk and slides |
β
Unlock the secrets of innovation with our final course of 2023: Designing Product Experiments. Dive into the art of testing and de-risking your product ideas to drive successful innovation.
βEnroll now to stay at the forefront of product development and make 2023 your year of groundbreaking innovation!
β
β
|
WORKSHOP: Mastering Prioritization Workshopsβ COURSE: Facilitating Workshops COURSE: Defining UX Strategy |
β
β
β
β
Until next week!
|
Hannah Baker β |
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Figma AI & Your New Design Title by Jeff Humble Dear Reader, Last week, Figma made some big AI announcements that caused quite a controversy. Welcome to the dystopian world of design called: Figma's Big Announcement This year, AI was all over the Config conference with much-needed updates like background removal, AI-generated layer naming, and automated prototyping. However, the real game-changer was the 'Make Design' feature. Imagine being able to generate interfaces from text prompts. Sure,...
Real-Life Lessons in Co-Creation for Designers By Hannah Baker Dear Reader, Have you ever faced the challenge of aligning a diverse team to create a unified vision? It's a common struggle for designers who aim to create products that resonate deeply with their users and business goals. Recently, I embarked on such a journey with the Guild of Working Designers to refresh our community approach. Today, I will provide an in-depth look at our process, challenges, and insights, showcasing how...
What is product discovery? by Jeff Humble Dear Reader, So, there's this secret term that product leadership uses to describe your work behind your back. And today, I want you to be crystal clear on what it is. It's a word they use to describe it when you do extra research to ensure you're designing the best possible idea. It's a phase of work that you might call UX, but they call it something else. They call it "product discovery." What is Product Discovery? The term comes from consultant and...