By Hannah Baker
Dear Reader,
Last night's meetup immersed attendees in the art of effective stakeholder management with Kevin Hawkins, Head of Design and Research at Amenitiz.
Leveraging 17 years of expertise as a Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, Kevin shared practical strategies for "Convincing Stakeholders to Ship Awesome UX."
Enriched with compelling examples from his tenure, the session provided valuable insights into navigating the complex landscape of stakeholder relationships, offering attendees a roadmap for success.
Kevin's discussion transitioned from real-world experiences championing exceptional user experiences to a myriad of tips and tricks, with one being the reimagined framework—Logos, Pathos, and Ethos, creatively renamed as Head, Heart, and Cred.
Recognize each stakeholder as a unique puzzle and tailor your communication accordingly. Play to emotions for those seeking inspiration, present logical analyses for those valuing financial proof, and emphasize credibility for those prioritizing trust through experience.
Flexibility is key—customize your approach to resonate with individual preferences.
For those eager to explore Kevin's insights further, you can find a link to recording of the event and slides below.
View Kevins' Talk and slides |
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Until next week!
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