The Fountain Institute is an independent online school that teaches advanced UX & product skills.
🎥 Convincing Stakeholders to Ship Awesome UX
Convincing Stakeholders to Ship Awesome UX
By Hannah Baker
Dear Reader,
Last night's meetup immersed attendees in the art of effective stakeholder management with Kevin Hawkins, Head of Design and Research at Amenitiz.
Leveraging 17 years of expertise as a Global UX Director at Glovo, Director of Product Design at BookClub, and UX Team Lead at Booking.com, Kevin shared practical strategies for "Convincing Stakeholders to Ship Awesome UX."
Enriched with compelling examples from his tenure, the session provided valuable insights into navigating the complex landscape of stakeholder relationships, offering attendees a roadmap for success.
Kevin's discussion transitioned from real-world experiences championing exceptional user experiences to a myriad of tips and tricks, with one being the reimagined framework—Logos, Pathos, and Ethos, creatively renamed as Head, Heart, and Cred.
- Head (Logos): Present a compelling case with data, proof, reasoning, and statistics, appealing to stakeholders' intellect for informed decision-making.
- Heart (Pathos): Cultivate personal connections by tapping into stakeholders' empathy, principles, and values, forming the heart of resilient relationships.
- Cred (Ethos): Emphasize trust through credibility, experience, and past insights, showcasing a track record and expertise to instill confidence.
Recognize each stakeholder as a unique puzzle and tailor your communication accordingly. Play to emotions for those seeking inspiration, present logical analyses for those valuing financial proof, and emphasize credibility for those prioritizing trust through experience.
Flexibility is key—customize your approach to resonate with individual preferences.
For those eager to explore Kevin's insights further, you can find a link to recording of the event and slides below.
| View Kevins' Talk and slides |
​
Unlock the secrets of innovation with our final course of 2023: Designing Product Experiments. Dive into the art of testing and de-risking your product ideas to drive successful innovation.
​Enroll now to stay at the forefront of product development and make 2023 your year of groundbreaking innovation!
​
​
|
​ COURSE: Defining UX Strategy ​ |
​
​
​
​
Until next week!
|
Hannah Baker ​ |
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Last-Minute Halloween Costumes for Designers 🎃 by Jeff Humble Dear Reader, It's time to expose your designer trauma to the whole world. It’s that time of year again, when we’re forced to stop nudging rectangles long enough to remember Halloween exists, and suddenly we need a costume tonight. But fear not! While normal humans panic-buy cat ears from a drugstore, we designers do what we do best: turn our professional pain into content. Here are 9 last-minute costumes for brave designers. 1. UX...
Before The Fountain Institute, there was Art School Dropout By Hannah Baker Dear Reader, In spring 2020, when the world had just gone remote, we ran a tiny experiment called Art School Dropout. It wasn’t about UX or product design. We didn’t even know that’s where we’d end up focusing yet. It was about exploring the overlap between art and design, and figuring out how to make learning online feel human, creative, and social. We weren’t thinking about building a business yet. We were just...
Ready Beats Perfect (+ four habits from Hatch Conference) By Hannah Baker Dear Reader, Last week I had the pleasure of hosting the Dome Stage at Hatch, a design-leadership conference bringing product and UX folks together to share what’s working (and what isn’t). Q&A with Iris Latour, co-founder of THEFT Studio. Photos from Hatch Conference Photographers Rebecca ruetten, Indigo Lewisohn, Not because I’m fearless, but because I’d done two simple things: I prepped my intros for each speaker,...