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The Fountain Institute

Designing Websites for Sustainability

published2 months ago
1 min read

Dear Reader,

Have you ever thought about the environmental impact of UX/UI design?

Today's advice letter comes from the master of eco-friendly UX/UI: Lizzie Hamblin

Last night, she gave a talk for our monthly meetup that was all about designing websites with a low carbon footprint.

As the Lead UI designer at a design studio, Lizzie can easily design a website. But when she took on the redesign of her company's website, she decided to go all in on sustainability.

She gave concrete ways to:

  • Streamline websites to make them more eco-friendly
  • Reduce the carbon footprint of our design work
  • Check the sustainability impact of any website

My big takeaway: better UX = a better environment ...when we optimize the user experience, we also reduce the energy to run sites/apps. So by making better UX, we reduce the carbon footprint of websites. 🤯

You can get the full talk + her tools for eco-friendly design here:

This talk might have changed the way I think about digital design forever. I hope you enjoy it as much as I did.

Lizzie was also kind enough to share her slides if you want to click through the talk: Designing-websites-for-sustainability.pdf

Until next week!

Jeff Humble
Designer & Co-Founder
The Fountain Institute

P.S. We just launched a FREE mini course on UX research. Check it out!