by Jeff Humble
Dear Reader,
It's the end of a research project, and the presentation is tomorrow.
You've heard that insights are important in research, but yours seem like trash. You look at your 1st insight:
🤨🤨🤨 It's definitely a finding, but it doesn't feel like an "Aha!" moment. It feels more like an "Mmhmm" moment, lol.
What are the users complaining about? What changed about the UI? Are there functionality changes as well? I have so many questions...clearly, this insight isn't ready yet.
Insights are like a fine scotch, and making scotch usually takes time.
When you're trying to force a 3-month research project into 3-5 final insights overnight, you really need to crank up the heat!
The magic in forming insights lies in what happens between collecting research data and polishing your insights.
It normally takes days, but you can speed it up by trying a few things:
PIck 3 from the list above and get started. Don't think about it. A blank page is worse than underwhelming insights.
If you never want to start with a blank page again, check out the template I made called the Insight Card. It's very pink and very useful.
Download the Insight Card |
In no time, you'll be forming insights that taste like a 10-year scotch on a cold autumn night. Enjoy!
If you want to improve your research skills, we have a course called Continuous UX Research: LIVE for mid-career designers who want to lead user research.
This course has helped designers become UX Leads, UX Researchers, and UX Strategists. Ask your manager for the budget before Sep. 30th.
COURSE: Defining UX Strategy COURSE: Facilitating Workshops |
Until next week! ✌️
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
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