Getting your team to agree on strategy


Dear Reader,

Do you sometimes feel like you're herding cats when it comes to strategy?

Trust us, we know the feeling. Getting stakeholders to agree can feel like an uphill battle.

But fear not! We've got a tool to help you navigate the choppy waters of team alignment. Sam Kaner's gradient of agreement scale is a useful tool for visualizing a team's opinions and can help identify areas of agreement, disagreement, and uncertainty.

Here's how it works in a nutshell:

  1. Ask your team to rate their level of agreement on a scale of 1-8 with a statement related to your UX strategy. 1 being "Whole-hearted Endorsement" and 8 being "veto".
  2. Once everyone has rated their level of agreement, visualize all the results on a 1-8 scale.
  3. Identify the areas of agreement, disagreement, and uncertainty. This will help you understand where your team stands and where you need to focus your efforts to get everyone on the same page.
  4. Use this information to facilitate a discussion among your team. Ask those who rated their agreement levels differently to share their thoughts and reasons. This can help uncover assumptions and misunderstandings, leading to better alignment and agreement.

By using the gradient of agreement scale in workshops or meetings, you can create a safe and collaborative space where everyone's opinions and perspectives are heard and valued.

This can help you overcome challenges such as having the HIPPO in the room, not being the decision-maker, or people not sharing their opinion when their bosses are in the room.

Remember, not everyone will always agree, but that's okay!

By using a tool like the gradient of agreement scale, you'll be able to identify the areas where you need to focus your efforts and work towards a common goal.

So what are you waiting for? Grab your team, some markers, and a whiteboard, and let's make your next strategy workshop a success!

Share it on Instagram

We just launched a book club...

Our first book will be Continuous Discovery Habits by Teresa Torres in April. Grab the book and join the #book-club channel in the Guild of Working Designers Slack to join!


MEETUP: B2B Survival Guide for UX Designers
Wednesday, April 12, 2023
Learn to improve the user experience when your customer is another business.
Reserve a seat


Defining UX Strategy
April 17-May 8, 2023
Learn how to build a winning UX or product strategy that aligns design with business.
Reserve a seat


Facilitating Workshops
May 15-Jun. 5, 2023
Learn how to design creative working sessions and lead collaborative work.
Reserve a seat



💪 Daily ethical design practices
This guide outlines daily ethical design practices including how to peruse well-being, equity, and sustainability.
shared by Joshua Stehr
Learn more


📖 The Solutionists: How Businesses Can Fix the Future
The Solutionists sets out what it takes to join the new generation of entrepreneurs and leaders transforming business to create a more sustainable society.
shared by Lizzie Hamblin
Learn more


Apply to join the Guild of Working Designers here.

shared by Filipe Monteiro in the Guild

Until next week!

Hannah Baker
Educator & Co-Founder
The Fountain Institute

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute
Women Kicking over a ladder

Leadership Isn’t a Ladder—It’s a Leap By Hannah Baker Dear Reader, Most people think of leadership as a ladder: start as an individual contributor (IC), climb step by step, and eventually land at the top. My journey was far from that. I never had a traditional design job or a managerial title handed to me. Instead, I jumped straight into founding and leading a business—without a roadmap, a role model, or even a clear sense of what leadership was supposed to look like. It wasn’t always smooth....

Every 2024 Newsletter You Missed by Jeff Humble Dear Reader, It's that time of the year again! Here are all the newsletters you missed in 2024 from the Fountain Institute: A Designer's Uncertain Path to Success Design Strategy vs. Design Vision: What's the difference? Is Poor Communication Hindering Your Projects? Balancing Freelance Life with Maya McBeath Innovation by Design with Cristina Colosi Shaping the Future of the Guild of Working Designers Figma Skills Won't Get You Promoted See...

A hand holding a illustration of a brain representing dyslexia

Turning Challenges into Confidence: Lessons from Dyslexia By Hannah Baker Dear Reader, When I was seven, I was an expert at pretending. I could "read" picture books without actually decoding the words, using context to fill in the gaps. It wasn’t until my mom, a teacher, noticed I was faking it that I was tested and diagnosed with dyslexia. What followed were years of frustration, advocacy, and learning how to embrace a brain that simply worked differently. While my initial reaction was...