How to Design a UX Strategy


Dear Reader,

Last night we over 500 designers show up to learn about UX strategy. 🤯

Today, I'd like to share the recording and resources from the talk with you.

This is a 60-minute masterclass in designing UX strategy.

It won't be as interactive as the course, but I think you'll get a lot out of it.

How to Design UX Strategy
​

​

Until next week!

​

Jeff Humble
​
Designer & Co-Founder
​
The Fountain Institute

​

P.S. We've got our monthly meetup happening next week. It's called Initiating Innovation Projects. Learn more here. Here's the poster:

Initiating Innovation Projects
​

​

The Fountain Institute

The Fountain Institute is an independent online school that teaches advanced UX & product skills.

Read more from The Fountain Institute

How to Build Comfort with Ambiguity By Hannah Baker Dear Reader, You're expected to lead even when you have no idea what the hell is going on. (I know, you’ve heard the next part a million times. Bear with me.) The world is moving faster than ever. Technologies shift overnight. Markets pivot on a dime. And somehow, you’re still just trying to get everyone to show up to the team meeting. We all know this, we’re surrounded by it. The speed, the volatility, the endless flood of decisions....

quibi case study strategy

When Hype Comes Before User Insight by Jeff Humble Dear Reader, Have you ever seen a hyped-up product that felt worthless? Today I want to tell you a tale of two companies and how they handled user demand. One took a hype-based approach, trying to create demand, while the other achieved real demand (and hype) through user insights. Hype-First Failure: Quibi (2020) On its surface, Quibi made perfect sense to investors in 2020. The idea was to create Hollywood-quality ten-minute movies and...

designing in reactive mode

Are you stuck in reactive mode? by Jeff Humble Dear Reader, Some designers spend their whole careers reacting to other people's moves. As a design manager, I remember being in this position. I had to brace myself every Monday morning for some radical change in company direction. We never knew what the new agenda would be, but we knew that it would throw our work into chaos. Sometimes, all it took was for the founder to read a single article to change the company agenda. When a competitor...