The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The 3 P's of Measuring UX
Dear Reader,
With every passing day, measuring the user experience is easier.
A slew of AI-assisted tools are emerging that allow you to dive deeper into the psyche of your users.
Before you jump on the latest tool, you might want to stop and figure out your measuring goal.
Here are some common questions:
- How do I measure how one design performs over another?
- How do I know if users prefer one design over another?
- How do I know if users perceive a design as trustworthy?
Behind these questions is a different measuring goal that requires different methodologies.
Knowing your goal will make choosing UX methods, metrics, and sample sizes much easier.
I just published a long-form guide to measuring the user experience that can break down this gargantuan task with a simple framework.
This framework is how I teach quantitative research and UX metrics to our product experiments students. It's an effective way to simplify the gargantuan task of measuring UX.
If you often wonder if you've chosen the right UX method for a project, this article is for you.
| Read The 3 P's of Measuring UX |
After years of R&D, Apple finally released their AR/VR device at Apple's WWDC23. Tim Cook definitely tried to sell it as an iPhone-esque moment, but will people really go for this $3499 device?
This device straddles AR and VR categories with an immersive yet interruptible user experience. Many who got a demo say the experience is far better than they expected, especially the eye-tracking and clicking gestures. Is this thing a shining example of the future of UX or an isolating creepy toy for rich people?
Integrating Sustainability in Product Design
Gain Insights and tips for integrating sustainability into your design work.
Tuesday, June 13, 2023
Reserve a seat
Getting Started with UX Metrics NEW!
Learn to set up UX metrics from scratch in a LIVE online workshop.
Tuesday, June 27, 2023
Reserve a seat
Continuous UX Research: LIVE
Learn how to explore user needs and run weekly discovery.
October 2-23, 2023
Reserve a seat
Source, by Jeff Humble, laugh at more Vision Pro memes here
Until next week, y'all!
Jeff Humble
Designer & Co-Founder
The Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
I Bought a Mac Mini to Try OpenClaw, the Most Hyped AI Tool of 2026 by Jeff Humble Dear Reader, You've probably heard of OpenClaw 🦞 by now. 145,000 GitHub stars. Headlines everywhere. "The AI that actually does things." This tool is the O.G. dream of AI...automation, not slop. This was the missing piece to my automation system. I had to try it. So I bought an entry-level, 2024 M4 Mac Mini for €590 (on sale in Germany, but they're reportedly selling out in the U.S.) and spent two days trying...
Why Decisions Feel So Hard Right Nows By Hannah Baker Dear Reader, Over the last few months, I’ve been talking with design and product leaders across very different organizations, large companies, smaller teams, fast-moving environments, and slower ones. And I keep hearing the same thing. Their teams are being asked to make decisions faster than ever, and yet, deciding feels heavier than it used to. Not slower, exactly. Just harder. At first, people often explain this in familiar ways: too...
When Speed Stops Being the Bottleneck by Jeff Humble Dear Reader, Quick question: What happens when the thing that used to take 12 weeks now takes 4 days? I've been watching this play out across the industry, and it's wild. Lots of companies aren't sharing their new speeds, but a few are: Code and Theory (an agency that works with Microsoft and Amazon) is building dashboards in 40 minutes that used to take a week. They report cutting time-to-prototype by 75%. Coinbase reports a 2-5x increase...