The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The 3 P's of Measuring UX
Dear Reader,
With every passing day, measuring the user experience is easier.
A slew of AI-assisted tools are emerging that allow you to dive deeper into the psyche of your users.
Before you jump on the latest tool, you might want to stop and figure out your measuring goal.
Here are some common questions:
- How do I measure how one design performs over another?
- How do I know if users prefer one design over another?
- How do I know if users perceive a design as trustworthy?
Behind these questions is a different measuring goal that requires different methodologies.
Knowing your goal will make choosing UX methods, metrics, and sample sizes much easier.
I just published a long-form guide to measuring the user experience that can break down this gargantuan task with a simple framework.
This framework is how I teach quantitative research and UX metrics to our product experiments students. It's an effective way to simplify the gargantuan task of measuring UX.
If you often wonder if you've chosen the right UX method for a project, this article is for you.
| Read The 3 P's of Measuring UX |
After years of R&D, Apple finally released their AR/VR device at Apple's WWDC23. Tim Cook definitely tried to sell it as an iPhone-esque moment, but will people really go for this $3499 device?
This device straddles AR and VR categories with an immersive yet interruptible user experience. Many who got a demo say the experience is far better than they expected, especially the eye-tracking and clicking gestures. Is this thing a shining example of the future of UX or an isolating creepy toy for rich people?
Integrating Sustainability in Product Design
Gain Insights and tips for integrating sustainability into your design work.
Tuesday, June 13, 2023
Reserve a seat
Getting Started with UX Metrics NEW!
Learn to set up UX metrics from scratch in a LIVE online workshop.
Tuesday, June 27, 2023
Reserve a seat
Continuous UX Research: LIVE
Learn how to explore user needs and run weekly discovery.
October 2-23, 2023
Reserve a seat
Source, by Jeff Humble, laugh at more Vision Pro memes here
Until next week, y'all!
Jeff Humble
Designer & Co-Founder
The Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Before The Fountain Institute, there was Art School Dropout By Hannah Baker Dear Reader, In spring 2020, when the world had just gone remote, we ran a tiny experiment called Art School Dropout. It wasn’t about UX or product design. We didn’t even know that’s where we’d end up focusing yet. It was about exploring the overlap between art and design, and figuring out how to make learning online feel human, creative, and social. We weren’t thinking about building a business yet. We were just...
Ready Beats Perfect (+ four habits from Hatch Conference) By Hannah Baker Dear Reader, Last week I had the pleasure of hosting the Dome Stage at Hatch, a design-leadership conference bringing product and UX folks together to share what’s working (and what isn’t). Q&A with Iris Latour, co-founder of THEFT Studio. Photos from Hatch Conference Photographers Rebecca ruetten, Indigo Lewisohn, Not because I’m fearless, but because I’d done two simple things: I prepped my intros for each speaker,...
10 Design Diagrams To Study Instead of Staring Into the Void by Jeff Humble Dear Reader, It's that time of the year. Another boring Q3 earnings call, and all you want is to go back to the beach. You look at yourself in Zoom, and all you see is a bottomless void. Hey. Stop that. Instead, check out some of the best Jeffing diagrams on the internet. At least you will look like you are kind of working... 1. Diverging and converging in action by Nicholas Frota Designers talk a lot about diverging...