The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The 3 P's of Measuring UX
Dear Reader,
With every passing day, measuring the user experience is easier.
A slew of AI-assisted tools are emerging that allow you to dive deeper into the psyche of your users.
Before you jump on the latest tool, you might want to stop and figure out your measuring goal.
Here are some common questions:
- How do I measure how one design performs over another?
- How do I know if users prefer one design over another?
- How do I know if users perceive a design as trustworthy?
Behind these questions is a different measuring goal that requires different methodologies.
Knowing your goal will make choosing UX methods, metrics, and sample sizes much easier.
I just published a long-form guide to measuring the user experience that can break down this gargantuan task with a simple framework.
This framework is how I teach quantitative research and UX metrics to our product experiments students. It's an effective way to simplify the gargantuan task of measuring UX.
If you often wonder if you've chosen the right UX method for a project, this article is for you.
| Read The 3 P's of Measuring UX |
After years of R&D, Apple finally released their AR/VR device at Apple's WWDC23. Tim Cook definitely tried to sell it as an iPhone-esque moment, but will people really go for this $3499 device?
This device straddles AR and VR categories with an immersive yet interruptible user experience. Many who got a demo say the experience is far better than they expected, especially the eye-tracking and clicking gestures. Is this thing a shining example of the future of UX or an isolating creepy toy for rich people?
Integrating Sustainability in Product Design
Gain Insights and tips for integrating sustainability into your design work.
Tuesday, June 13, 2023
Reserve a seat
Getting Started with UX Metrics NEW!
Learn to set up UX metrics from scratch in a LIVE online workshop.
Tuesday, June 27, 2023
Reserve a seat
Continuous UX Research: LIVE
Learn how to explore user needs and run weekly discovery.
October 2-23, 2023
Reserve a seat
Source, by Jeff Humble, laugh at more Vision Pro memes here
Until next week, y'all!
Jeff Humble
Designer & Co-Founder
The Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
28 Ways to Test an Idea (that is NOT an A/B Test) by Jeff Humble Dear Reader, Today I'm thankful for all the ways you can test that are not A/B tests. Executives and product people think A/B testing is the only thing on the testing menu. 🍽️ For me, it doesn't usually make sense to A/B test. Here's why: A/B tests should happen as late as possible. They might be the most scientific approach, but they require a lot of traffic. Plus, they're usually live and in code, so everything must be...
Big Updates and New Initiatives at the Guild of Working Designers By Hannah Baker Dear Reader, It’s been a transformative year for the Guild of Working Designers. We set out with a vision: to shape a community that’s driven by its members and creates real value for working designers. From co-creating our purpose and values with the community to building a core team, we’ve come a long way—and we’re only getting started! Here’s a quick look at everything that’s led us to this point, along with...
The Halloween Meme Special 🎃 by Jeff Humble Dear Reader, This year, I went a little crazy with the Spirit of Halloween designer memes. I could only find three on Google, so I made nine new ones for you. 🤓 Now, you have no excuse for showing up to work without a costume. I'm sure you can steal anything you need to make these costumes from the office supplies closet. 🫢 1. UX Designer by Jeff Humble Making this one was too easy. How are there so many clichés in the UX world? 2. Service Designer...