The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The 95% Problem
The 95% Problem
by Jeff Humble
Dear Reader,
Welcome back from summer vacation, y'all. ππ I hope you wore sunscreen and aren't too depressed to be at work again.
Have a seat in your ergonomic Eames chair because this is a mind-boggling stat:
So, nearly all employees are getting zero guidance from their company's strategy. The strategy may as well be on an ancient scroll in a language they don't understand. This stat should be your new design challenge.
I don't think people misunderstand strategy because they're stupid. I think that people don't get strategy because companies just aren't very good at it.
Companies over-complicate strategy to the point where people roll their eyes and give up. They often under-research strategy and turn company strategy into a biased, personal vision. Or they under-communicate strategy without visuals, models, or artifacts.
Designers who want to be strategists can solve these problems with the skills they already have.
I like to think of strategy as practicing design but on a larger scale. Design and strategy share many similarities:
- Both are future-oriented: design and strategy are about creating artifacts that guide people toward the most desirable futures using a long-term perspective
- Both are about problem-solving: most designers don't realize that strategy is about overcoming an internal or external business challenge...which means the process is quite similar!
- Both are user-centered: both design and strategy are catered to the needs of the users or stakeholders involved.
- Both are creative: design and strategy rely on novel approaches and visuals to develop innovative solutions that think outside of the box.
- Both are iterative: good strategists adapt their plans to market feedback just as designers adapt their designs to user feedback.
The design strategist takes their design skills and applies them to business problems. They work full-time in strategy operations to make sure that everyone understands strategy.
That doesn't necessarily require new skills, but it does require a new mindset. And it pays much better.
The 95% problem can be your new favorite problem.
Join us in September and get trained in the mindsets and methods of UX strategy, the easiest way to get started in design strategy. And it's probably the only way you can get your company to pay for it! π
You will finish the course with a unique UX strategy for your company, researched and designed with the guidance of experts.
Take the first step toward a career in design strategy.
| Take the LIVE Course on UX Strategy |
Only 3 seats left, and enrollment closes on September 1st!
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As you return from your summer vacation, ask yourself: "Am I earning or learning at my job?" Now that you're refreshed (and hopefully a bit tanner), what changes can you make in your career? Gary Tan, CEO of Y Combinator, shares some advice that can help you decide if you're in the right place in your career:
βSource, shared by Filipe Monteiro in the Guildβ
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Defining UX Strategy: LIVE
βLearn how to build a winning strategy that aligns design with business.
βSeptember 4-23, 2023
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Continuous UX Research: LIVE
βLearn how to explore user needs and run weekly discovery.
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Shared by Linus Mimetz in the Guildβ
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Stay strategic & experimental. βοΈ
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β Jeff Humble β |
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
5 Ways to Do Strategic Research by Jeff Humble Dear Reader, You may have done some user research and thought, what does the next level of research project look like? Well, strategy research is a good example. It can help you see how advanced research can look for any project, not just strategy. Here are five activities of strategy research to give you an idea of how you can go beyond user research: 1.) Understanding Market Dynamics Are you fighting the next wave or riding it? Markets...
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