The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The elusive universal UX metric
Dear Reader,
How do you put a number to something you can't count?
User experience can't be measured by just counting certain aspects. It doesn't give you the complete picture.
Just like you couldn't measure a comedian's success by counting the laughter and smiles in their routine
Defining and creating metrics to measure the user experience is challenging because it is multidimensional and subjective.
You may have discovered various ux metrics like task completion rates, time on page, and customer satisfaction scores, each addressing different aspects of the user experience.
However, you may have yet to see a golden metric that captures the entire user experience.
We have pressure from our team that are skeptical, doubt the value of UX, and expect a one-size-fits-all solution.
But the key lies in customization and collaboration.
We must engage cross-functional teams in the metric creation process, incorporating diverse perspectives to ensure alignment with specific project goals.
Picture a future where tailored UX metrics drive success, addressing unique challenges and objectives. Embrace the diversity of user experiences and recognize the limitations of a universal metric.
While a universal metric may remain elusive, embracing diversity and fostering collaboration leads to better outcomes.
If you want to understand how to create unique metrics for your team that drive toward the goals of your product, check out this article on Goals, Signals, and Metrics.
If you want to move beyond understanding to action, check out this workshop, where you can learn the frameworks and how to do it collaboratively with your team.
| Purchase your seat now |
AI Ethics for Designers
Learn about the risks of generative AI and how they can impact the future of UX
Wednesday, July 12, 2023
Reserve a seat
Defining UX Strategy: LIVE
Learn how to build a winning UX or product strategy that aligns design with business.
Sept. 4-25, 2023
Reserve a seat
Continuous UX Research: LIVE
Learn how to explore user needs and run weekly discovery.
October 2-23, 2023
Reserve a seat
🦍 Documentary - HELL OF A RIDE
The rise and fall of the German ultrafast delivery startup Gorillas. (In German but has English subtitles)
shared by Linus Mimietz
Watch now
🖼️ Opportunity Framing Template
Framing your opportunity helps you align your team and partners on the problem to be solved and lays the foundation for success.
shared by Adam Cochrane
Learn more
Apply to join the Guild of Working Designers here.
Until next week!
Hannah Baker
Educator & Co-Founder
The Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Before The Fountain Institute, there was Art School Dropout By Hannah Baker Dear Reader, In spring 2020, when the world had just gone remote, we ran a tiny experiment called Art School Dropout. It wasn’t about UX or product design. We didn’t even know that’s where we’d end up focusing yet. It was about exploring the overlap between art and design, and figuring out how to make learning online feel human, creative, and social. We weren’t thinking about building a business yet. We were just...
Ready Beats Perfect (+ four habits from Hatch Conference) By Hannah Baker Dear Reader, Last week I had the pleasure of hosting the Dome Stage at Hatch, a design-leadership conference bringing product and UX folks together to share what’s working (and what isn’t). Q&A with Iris Latour, co-founder of THEFT Studio. Photos from Hatch Conference Photographers Rebecca ruetten, Indigo Lewisohn, Not because I’m fearless, but because I’d done two simple things: I prepped my intros for each speaker,...
10 Design Diagrams To Study Instead of Staring Into the Void by Jeff Humble Dear Reader, It's that time of the year. Another boring Q3 earnings call, and all you want is to go back to the beach. You look at yourself in Zoom, and all you see is a bottomless void. Hey. Stop that. Instead, check out some of the best Jeffing diagrams on the internet. At least you will look like you are kind of working... 1. Diverging and converging in action by Nicholas Frota Designers talk a lot about diverging...