The Fountain Institute is an independent online school that teaches advanced UX & product skills.
The elusive universal UX metric
Dear Reader,
How do you put a number to something you can't count?
User experience can't be measured by just counting certain aspects. It doesn't give you the complete picture.
Just like you couldn't measure a comedian's success by counting the laughter and smiles in their routine
Defining and creating metrics to measure the user experience is challenging because it is multidimensional and subjective.
You may have discovered various ux metrics like task completion rates, time on page, and customer satisfaction scores, each addressing different aspects of the user experience.
However, you may have yet to see a golden metric that captures the entire user experience.
We have pressure from our team that are skeptical, doubt the value of UX, and expect a one-size-fits-all solution.
But the key lies in customization and collaboration.
We must engage cross-functional teams in the metric creation process, incorporating diverse perspectives to ensure alignment with specific project goals.
Picture a future where tailored UX metrics drive success, addressing unique challenges and objectives. Embrace the diversity of user experiences and recognize the limitations of a universal metric.
While a universal metric may remain elusive, embracing diversity and fostering collaboration leads to better outcomes.
If you want to understand how to create unique metrics for your team that drive toward the goals of your product, check out this article on Goals, Signals, and Metrics.
If you want to move beyond understanding to action, check out this workshop, where you can learn the frameworks and how to do it collaboratively with your team.
| Purchase your seat now |
AI Ethics for Designers
Learn about the risks of generative AI and how they can impact the future of UX
Wednesday, July 12, 2023
Reserve a seat
Defining UX Strategy: LIVE
Learn how to build a winning UX or product strategy that aligns design with business.
Sept. 4-25, 2023
Reserve a seat
Continuous UX Research: LIVE
Learn how to explore user needs and run weekly discovery.
October 2-23, 2023
Reserve a seat
🦍 Documentary - HELL OF A RIDE
The rise and fall of the German ultrafast delivery startup Gorillas. (In German but has English subtitles)
shared by Linus Mimietz
Watch now
🖼️ Opportunity Framing Template
Framing your opportunity helps you align your team and partners on the problem to be solved and lays the foundation for success.
shared by Adam Cochrane
Learn more
Apply to join the Guild of Working Designers here.
Until next week!
Hannah Baker
Educator & Co-Founder
The Fountain Institute
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
When Your Strategy Slides Hit Silence By Hannah Baker Dear Reader, I’ve shared strategy before, and watched it stall. Not because it was wrong. But because the room didn’t know what to do with it. I wasn’t looking for feedback. I wasn’t asking for approval. I was hoping they’d pick it up and run with it. Instead? Confusion. Silence. They didn’t see what I saw. Not because they didn’t care. But because I’d built the strategy, not the on-ramp they needed to step into it. It’s something I’ve...
Let's Talk about Liquid Glass by Jeff Humble Dear Reader, Goodbye, paper-like design. Hello, moving blobs of liquid glass! Play button blunder from Apple Apple's new paradigm in aesthetics is both cool and potentially awful at the same time. "Rather than trying to simply re-create a material from the physical world, Liquid Glass is a new digital meta-material that dynamically bends and shapes light." -Apple Just when you thought skeuomorphism was dead, it rears its realistic head again. I...
Assumption Olympics: Why I Always Win Gold in Overreacting By Hannah Baker Dear Reader, I once pitched a new workshop format to a team of collaborators. One person nodded slowly and said, “Hmm… okay.” That was it. I smiled. Externally, totally composed. Internally? I sprinted up a mental staircase of conclusions: They don’t like it. They’re being polite. They think I’m not strategic. This was a bad idea. I’ve blown this opportunity. Maybe I’m not cut out for this work. I didn’t realize I was...