The Fountain Institute is an independent online school that teaches advanced UX & product skills.
Why You Need to "Get" the Business Strategy
Why You Need to "Get" the Business Strategyby Jeff Humble Dear Reader, I ran a strategy workshop for 20 design leaders and managers here in Berlin yesterday. We discussed the 3 levels of strategy. Here's the slide: Ok, here's a quick breakdown of the 3 levels:
Why Business Strategy mattersI've noticed that designers have little to say about the middle layer: Business Strategy. This is such a missed opportunity. The Business Strategy is probably the main strategy in your organization that all the others align with. I get it...business strategies are usually so vague and filled with buzzwords that they're next to impossible to decipher. But your company's business strategy is worth decoding. Here's why:
Every action you take can be improved by examining your company's business strategy—that's why it's there. The promise of aligning to the business strategy is this: Every action through the strategy should put you in the right direction. Aligning your action with the executive team can be a huge career booster. Your managers will marvel at your continuous focus on company goals. What better way to prove you're worthy of a promotion? Upcoming workshop on business strategyIf you want to learn more, I'm running a workshop in June, and you're invited! June 13th, 2024
We're so dead...a California company called Figure created a robot powered by OpenAI, and the results are terrifying. Can I take the blue pill and go back now please?
Until next time! ✌️
P.S. We just launched the self-paced version of Defining UX Strategy! 🥂🎇 This course contains 27 video lessons, and it's the perfect way to learn how to design strategy if you're a busy designer who doesn't have time for weekly classes. Check out the video course here. |
The Fountain Institute
The Fountain Institute is an independent online school that teaches advanced UX & product skills.
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